Photo to movie poster9/20/2023 ![]() Today there is a thriving collectibles market in film posters, and some have become very valuable. Old Bollywood posters, like Hunterwali (1935) featuring Fearless Nadia, are collectors' items.Īfter the National Screen Service ceased most of its printing and distribution operations in 1985, some of the posters which they had stored in warehouses around the United States ended up in the hands of private collectors and dealers. ![]() As Hollywood cinema was disseminated into foreign markets, distinct hand-painted film poster traditions arose in Poland, India, and Ghana, with depictions of posters often varying from their original Hollywood versions based on the artistry of local painters. īeginning in the 1980s, American film studios began taking over direct production and distribution of their posters from the National Screen Service and the process of making and distributing film posters became decentralized in that country. Those posters which were not returned were often thrown away by the theater owner or damaged by being outside. During this time, a film could stay in circulation for several years, and so many old film posters were badly worn before being retired into storage at an NSS warehouse (most often, they were thrown away when they were no longer needed or had become too worn to be used again). As an economy measure, the NSS regularly recycled posters that were returned, sending them back out to be used again at another theater. In the United States, film posters were usually returned to a nationwide operation called the National Screen Service (NSS) which printed and distributed most of the film posters for the studios between 19. Originally, film posters were produced for the exclusive use by the theaters exhibiting the film the poster was created for, and were required to be returned to the distributor after the film left the theater. The first poster for a specific film, rather than a "magic lantern show", was based on an illustration by Marcellin Auzolle to promote the showing of the Lumiere Brothers film L'Arroseur arrosé at the Grand Café in Paris on December 26, 1895. Rudolph Valentino in Blood and Sand, 1922 Film posters have become increasingly coveted by art collectors in recent years due to their known relative rarity, condition, artist, and art historical significance. Other posters have used artistic interpretations of a scene or even the theme of the film, represented in a wide variety of artistic styles. By the early 1900s, they began to feature illustrations of a film scene or an array of overlaid images from several scenes. They began as outside placards listing the programme of (short) films to be shown inside the hall or movie theater. ![]() The same images appear in the film exhibitor's pressbook and may also be used on websites, DVD (and historically VHS) packaging, flyers, advertisements in newspapers and magazines, and all other press related to the promotion of the film.įilm posters have been used since the earliest public exhibitions of film. It may also include a tagline, the name of the director, names of characters, the release date, and other pertinent details to inform prospective viewers about the film.įilm posters are often displayed inside and on the outside of movie theaters, and elsewhere on the street or in shops. The text on film posters usually contains the film title in large lettering and often the names of the main actors. Prior to the 1980s, illustrations instead of photos were far more common. Today's posters often feature printed likenesses of the main actors. They normally contain an image with text. ![]() Studios often print several posters that vary in size and content for various domestic and international markets. One-sheet film poster for This Gun for Hire (1942)Ī film poster is a poster used to promote and advertise a film primarily to persuade paying customers into a theater to see it. ![]()
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